SEO Blog

  • End of the long tail?

    December 16 2010

    Google’s new instant search will make a big change to our searching behaviours. It’s now much more likely that we’ll jump in when a result appears for a short phrase before we reach the intended multi-word phrase. It’s long tail hijacking! Great for public users and the bigger players who dominate the short powerful phrases but not so good for the small guys who rely on the longer and more specific phrases. Don’t be too put off though, relevance will always pay out!