Web 2.0

Users now own the web and we as digital leaders are shaping the digital landscape with their input to create new channels of expression and community movements. User generated content, common interests and involved conversations bind us together.

Our approach is simple, give the users what they want in a convenient platform and influence the conversation into areas that benefit your business. We help brands identify with their consumers to build genuine loyalty and brand ambassadors.

It’s all about user generated content. These can be blogs, forums, comments, Wikis, feeds, mood boards, social tagging, photos... basically anything with a common interest. Bringing people together and watching the birth of a web movement is an inspiring process. Carefully planned research and consumer insight into habits and behaviors delivers the killer platform. Before and after launch we feed and seed the interest to kick-start responses.

The web has grown up. Respect for the individual and their opinions is highly rewarded. Try to preach and dominate the agenda and your audience will show you the proverbial fingers! But we can still influence the conversation and collecting the feedback is the most valuable exchange you can have with your target market.

Web 2.0 has grown into so much more than it's original conception as online collaboration and desktop style experiences. 2.0 now also means better and richer. We set the structures with scalable cloud solutions and the users build the sites. Latest technologies, rich media and dynamic content generation are the building blocks of social communities. Get it right and that simple solution takes care of itself. Through inspired interactive structures and technologies in-tune with the audience, word-of-mouth will flourish.

With such a huge amount of browsable content how can we help each other cut-to-the-chase. Through collaborative tagging and social indexing we're creating shared signposts to the best content. Because the classifications come from the bottom-up they have more meaning to users, why use algorithms when we can use humans!

Javascript works! It's matured evolution gives web experiences a fluidity and tactile response which is turning users on. With a growing library of effects, transitions and treatments, the web has never been so dynamic and rewarding to use. As the trend catches on if your sites not Ajaxed to the knackers it’s going to feel like a Dodo.

RSS is targeted marketing at it’s best, un-intrusive and always available, information delivery that fits in with all lifestyles. Regular broadcasts connects users to your brand, keeping your audience at pace with the latest movements.

RSS is all about being straight to the point. So no need to waste time deliberating with design issues, its requested data delivered to the right place.

Are you twittering, bookmark sharing or updating your profile? If you are, you have become a part of 2.0 revolution. Need we mention the impact of Facebook, Myspace, Digg, Linked in and Flickr all vying for your input. As a business should you be involved? Absolutely!

The most effective way of building relationships between brands and consumers is to join the conversation and show a little of your human side. Every above the line brand should have a presence on the main networking platforms otherwise someone else will be filling your official voice.

Everyone has an opinion, so then everyone should have a blog and most people actually do. Experienced bloging is an art-form in becoming the authority within the larger conversations.

Of course having a great blog page with intuitive tagging, commenting, permalinking, link-backing and indexing is vital for the advanced bloger but the tone and topics of conversation are the heart of the medium. In addition to technical expertise we contribute and coach the development of blogs with careful research of wider market activity and consumer insights so your content hits home to get a reaction.

The audience must have a reason to get involved so you have to give to get!

Facebook app's, iPhone app's, flash apps and Google wave app's are all great ways to get involved where the conversations are taking place. A useful and well conceived app can deliver large amount of exposure through viral take-up which is very cost-effective against traditional mediums.

The vision for the future is a 3.0 platform where users only use online environments for all computer tasks and programs, we promise! (Disclaimer, we cannot make this promise).

OK so user interfaces have little to do with the original 2.0 vision, but by association a new user-enaging style has emerged. We’re at the front of these interactive, intuitive and sometimes down-right funky design treatments.

First listen, get to know your audience and use these insights to inspire. Respecting your audience with transparency starts an open and rewarding relationship. Work out who your brand soldiers are, incentivise and most importantly make sure you reward them! Everyone loves digital booty and acknowledgement.

By helping our clients with suitable tones-of-voice, insights and incentives we find the valuable early adopters.

Wikis are collaborative community sites aggregating user knowledge for public use. Wikis and collaborative content are the muscle behind the 2.0 evolution. Good promotion and constant support can seed the growth of rewarding communal content.

If you haven’t got a flash or video element on site where have you been! Engage the public by making content entertaining and then capitalise. As technologies become more accessible, the public demands more to capture their interest. Media rich sites are rewarded by Google and user alike and demonstrate a commitment to the user experience as well as your own corporate motivations.

Video sharing is a powerful penetration method to both spread your own viral messages but also encouraging others to join the bandwagon. A picture speaks a thousand words and a video speaks a thousand images, 24 per second to be precise!