Digital marketing

Have you seen the latest one... I can’t stop watching this one... Virals spread and once in the mainstream their community followings can deliver unmatchable brand persuasion and market penetration.

The process starts with unique ideas linked firmly to your brand with genuine consumer insights and an understanding of how to engage with your audience. Once born we feed and seed the viral process to leverage the opportunities, create brand ambassadors and spread the word of mouth. 

Whether it’s a Youtube channel, online competition or a social networking initiative, we produce memorable viral campaigns from the initial concept to the final delivery through it’s full lifespan with an understanding of your brand and goals. As a growing market, there exists many opportunities for very attractive and cost-effective R.O.I’s

Who are your peers? How can you interact with them? How can we make an impact and join the opinion leaders? Our research experience will identify the key blogs to feed, seed, setup and nurture.

Tone of voice is vital, we understand you have to ‘give to get’ and every blog author values a different type of input. Carefully managing these relations will make all the difference to get acceptance and become the trusted and recognised authority. Why just get the ball rolling when the right whisper in the right place could start an avalanche.

Offers and games which incentivise your audience and leverage the latest interactive technologies to boost traffic and spread positive brand messages. We have the experience in leading national campaigns to deliver unique and engaging campaigns which deliver high PR returns and data capture.

Whether it's a flash game, a simple quiz or a text-to-win system, we always have the concept and the bigger idea to make our clients campaign's that little bit different.

Our experiential marketing techniques connects your audience with your brand by communicating with 'give to get' initiatives and communicating openly to shape the spread of positive word-of-mouth. We combine a range of digital penetration strategies to provide an overall strategy with the all important spark of creativity.

Email marketing is much more than just brand reinforcement through e-newsletters and emailer campaigns. Conceptual and creative teaser and incentive campaigns can inspire client interest or consumer sales.

24hr live access to reports gives you measurable hard results on how many people looked at the latest campaigns, who they were and from which demographic and where they went. Building comparable campaign results will inform sales initiatives in a way previously not possible. Putting these findings into practice to refine future marketing plans makes successful marketing cycles which return attractive R.O.I's.